Complete Guide: How to Research a Product Before Selling Online & Build a Winning Pricing Strategy

If you're planning to start or scale your eCommerce business, product research and pricing strategy are the most critical steps to success. Before investing time and money into inventory, you must validate your product idea, analyze market trends, and choose the right pricing model.

In this article, we share a step-by-step strategy for researching products, analyzing marketplaces like Amazon, Flipkart, Meesho, and IndiaMART, and setting a competitive price that ensures profitability.

Step 1: Product Research – Know What to Sell Online

Before you launch a product, identify whether there's a real demand for it in the market. Here's how to do it:

Use Marketplace Research

  • Visit Amazon Best Sellers, Meesho Trending, and Flipkart Popular Products to explore high-demand categories.
  • Focus on products that have consistent reviews, fast-moving inventory, and recurring use (like skincare, kitchen tools, mobile accessories, etc.).

Analyze Google Trends

Use Google Trends to check if your product idea is gaining interest or declining. For example, search terms like "cold-pressed oil" or "portable juicer" to see the seasonal or growing trend.

Study Product Reviews

Go through customer reviews on marketplaces to understand:

  • What buyers love about existing products
  • Common complaints
  • Gaps or opportunities for improvement

This helps in developing a better product or positioning your product with a unique selling point (USP).

Step 2: Marketplace & Competitor Analysis

Understanding your competition is essential before entering a crowded category.

Identify Top Competitors

Search for your product on Amazon, Flipkart, or IndiaMART and note:

  • Top 5–10 sellers
  • Product pricing and variations
  • Their shipping methods and delivery timelines
  • Customer ratings and return issues

Analyze Keywords & Search Volume

Use tools like:

  • Google Keyword Planner
  • KeywordTool.io
  • Amazon’s search suggestion bar

These tools will show you what people are searching for and help optimize your product titles, descriptions, and SEO.

Step 3: Build a Competitive Pricing Strategy

An effective pricing strategy ensures you're not just selling—but selling profitably.

Calculate Landing Cost

Include all costs such as:

  • Product manufacturing or purchase cost
  • Packaging and labeling
  • Logistics (courier fees, shipping)
  • Marketplace commissions
  • GST and other taxes

Choose the Right Pricing Model

Depending on your goal, choose one of the following:

  • Penetration Pricing: Enter the market at a lower price to build traction
  • Bundle Pricing: Offer value packs or combos
  • Premium Pricing: If your product offers a premium experience or ingredients
  • Psychological Pricing: ₹299 instead of ₹300, or ₹999 instead of ₹1000

Always ensure a minimum profit margin of 25–40%, especially if you're selling on third-party platforms.

Step 4: Trend & Demand Validation

Before finalizing a product, make sure there’s sustained interest in the market.

Use Trend Tools

  • Google Trends for checking seasonal demand
  • Marketplace trends to monitor real-time top-sellers
  • Social media platforms (Instagram, Pinterest, Facebook) for visual product validation
  • Check Facebook Ads Library to see which products competitors are advertising

Bonus Tip: Run a Test Ad

Launch a small ad campaign on Meta or Google to see if people are clicking or engaging with your product idea.

Step 5: Create a Product Research Sheet

After gathering all the necessary data, it’s crucial to organize your findings in a structured product research sheet. This helps you compare multiple product ideas effectively and make informed decisions. The sheet should include key details such as the name of the product, competitor pricing ranges, estimated cost price, and your projected profit margin. You should also record whether the product is trending upward or downward based on Google Trends or marketplace movement.Use this sheet to decide whether the product is worth launching or needs refinement.

Step 6: Prepare for Go-To-Market (GTM)

Once you've identified a product with strong demand and profit potential:

Finalize Product Details

  • Design attractive packaging and branding
  • Register as a seller on Amazon, Meesho, Flipkart, IndiaMART, etc.
  • Get barcodes and shipping labels ready

 Launch With Optimized Listings

  • Use high-quality product images and videos
  • Add bullet points with SEO keywords
  • Include clear return policies and delivery info

Doing proper product research and building a smart pricing strategy isn’t optional, it’s essential for success in online selling.

At Concentics Pvt. Ltd., we help businesses with:

  • Product idea validation
  • Competitor analysis
  • Marketplace setup
  • Custom ERP & inventory software
  • Digital marketing and launch campaigns

Whether you're starting your eCommerce journey or scaling your product line, our team can help you research, price, and launch your next big product the right way.

Need Help with Product Research or eCommerce Strategy?
Let our experts guide you.
info@concentics.com |  www.concentics.com