Concentics

UNAAR

UNAAR — Global Property Rental & Buying Platform

Client Overview

UNAAR is a global real estate platform built to simplify the process of listing, renting, and purchasing properties worldwide. With a vision to become the go-to platform for international property transactions, UNAAR wanted a solution that was fully dynamic, scalable, SEO-optimized, and multilingual-ready — capable of supporting users from all corners of the world.

Business Challenges

Before starting the project, UNAAR faced several challenges:

  1. Lack of a Centralized Global Platform: Existing solutions were often region-specific, lacking the flexibility to manage global property listings under one roof.
  2. Poor SEO on Competitor Sites: Many competitor platforms were not optimized for search engines, limiting their reach and visibility.
  3. Limited Admin Control & Content Flexibility: Previous systems lacked dynamic CMS capabilities and made property management difficult for admins and property owners.
  4. No Multilingual Support: In a global business like real estate, language flexibility is crucial to cater to diverse markets.
  5. Static or Slow Interfaces: Legacy systems weren’t designed for performance, responsiveness, or real-time interactivity — especially on mobile devices.
Our Solution

To overcome these challenges, we developed a modern web application using the MERN Stack (MongoDB, Express.js, React.js, Node.js), ensuring speed, scalability, and flexibility from day one.

Technology Stack
  • Frontend: Frontend React.js, Tailwind CSS, React Router DOM, Redux (optional)
  • Backend: Node.js, Express.js
  • Database: MongoDB with Mongoose ORM
  • Server: RESTful API Architecture
  • SEO: Server-Side Rendering (with optional Next.js)
  • i18n: react-i18next for multilingual support
Key Features Delivered
  1. Worldwide Property Listings: Filter properties by country, city, type, and price range with intuitive UI/UX.
  2. Dynamic Property Management System: Admin and property owners can create, update, and delete listings with metadata and image galleries.
  3. SEO-Optimized Architecture:
    • Clean, crawlable URLs (e.g., /property/villa-in-dubai)
    • Custom meta tags via React Helmet
    • Support for sitemap.xml and robots.txt
    • OpenGraph & Twitter Card for enhanced sharing previews
  4. Advanced Search & Filtering: Search functionality includes
    • Location-based filtering
    • Price range, number of rooms, property type
    • Availability and date filters
  5. Multi-User Roles & Access Levels:
    • Buyers/Renters: Browse and inquire
    • Property Owners: List and manage their properties
    • Admins: Full control over listings and users
  6. Inquiry & Contact System: Built-in inquiry form and optional chat support for real-time communication between buyer and owner
  7. Interactive Image Gallery: Responsive and high-quality image carousel for each listing
  8. Multilingual Support: Implemented via react-i18next, allowing support for multiple languages and easy localization.
  9. Mobile-Friendly and Fast: Fully responsive design with optimized performance for low-bandwidth regions.
Results & Impact
  • 🚀 40% Faster Page Load Time compared to similar platforms
  • 🌐 Significantly Higher Organic Reach due to SEO-first design.
  • 📈 User Engagement Increased by 60% through advanced filters and real-time inquiry tools.
  • 🌍 Global Expansion Ready with scalable backend and multilingual frontend
  • 🔒 Secure & Scalable Architecture with role-based access and dynamic property control.